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Your UX of love is different and it’s all your brain’s fault
We all experience love differently. Could variation in our brains’ dominant neurotransmitters also lead to more diversity in the online experience?
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What can history teach us about accessibility?
In the past, written text might only be understood by a select few. But that doesn’t mean the collective experience was lesser. Just… different.
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What we can learn from Star Wars and IKEA when creating user journies
The principles of mass-market storytelling have plenty to teach us about making user-friendly flows
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How fiction can improve your relationships at work
Are people who read fiction a bit different? Studies suggest they might make better colleagues.
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Best of 2023, part 2: Neurodiversity and compulsive behaviour. How we code Reward Prediction Errors, and more.
Even more from Nature magazine’s best of 2023 behavioural science papers.
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Best of 2023, part 1: Did Russia lose it for Hillary in 2016? Anxiety and emotional control, and more.
Nature magazine has helpfully listed their top behavioural science papers of 2023. Here we take a look at the ones with the most application to SaaS product design.
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How did we evolve to enjoy alcohol?
Fast food, with it’s evolutionary drive triggering fat and salt content, is tailor-made to satisfy our primitive reward centres. But how did alcohol get its hooks into us?
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What FBI hostage negotiators can teach us about tone of voice
Is your brand’s ‘body language’ on message with your text and user flows?
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Why Reggae Reggae Sauce is more layered than we give it credit for
Great brands fizz with personality. Here’s how a dialectical approach to understanding brands in context can help us understand them better.
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VAR isn’t a football issue. It’s an ethical one.
Psychology in the 20th century showed us there’s a lot we can learn about people when they don’t feel responsible for their decisions. Now football is confirming these results on a grand stage.
1,001 behavioural insights 